It's the name of a book and a weight-loss strategy promoted by hypnotherapist John Richardson, who believes that what you say to yourself subconsciously and aloud can help you prevent weight loss-sabotaging behaviors. For example, on a midnight fridge raid you might say to yourself, "What am I doing here? Is this really what I want?" It's a technique that Brian Wansink, PhD, director of the Cornell Food and Brand Lab in Ithaca, New York, and author of Slim By Design: Mindless Eating Solutions to Everyday Life, has found to be strongly associated with losing weight.
The problem is, many of us aren't willing to do it because it's, well, strange. But it's very much worth a try. "If you're faced with a snack and you're not hungry, say to yourself out loud: 'I'm really full, but I'm going to eat this anyway,' " he advises. "We've found that when people make that statement aloud, two-thirds of the time they don't eat the food. That's all you have to do, but you do have to say it aloud."
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